The Atlanta Hawks and Hotels.com have partnered together

Hotels.com and the Atlanta Hawks announced today that they have entered into a multiyear partnership, which will make Hotels.com the official online travel agency for the Atlanta Hawks and State Farm Arena over the next few years. As one of the most popular travel apps, Hotels.com will provide Hawks members, fans and event attendees with a one-stop place to plan their travel experiences to State Farm Arena and other destinations via Hawks.com and StateFarmArena.com. Hotels.com will also provide special hotel deals and discounts to Hawks members and season ticket holders.

Additionally, Hotels.com will host various events and activations at State Farm Arena, providing fans with exclusive access to special offers. This agreement is a great example of the power of strategic partnerships and how it can be used to create mutually beneficial relationships between teams and companies. This type of partnership should be replicated by other teams and arenas in order to maximize the potential of their fan base.