BSE Global Unveils Two New Premium Membership Clubs at Barclays Center: The Toki Row and JetBlue at The KeyBrooklyn, NY
Patricia Scott
In a significant move to enhance the fan experience at Barclays Center, BSE Global has officially launched two new premium membership clubs, The Toki Row and JetBlue at The Key. Opening today, these clubs mark the first phase of a transformative $100 million renovation initiative aimed at elevating the arena experience for sports and entertainment fans alike.
A Vision for Enhanced Fan Experience
As part of the largest renovation in Barclays Center's 12-year history, the introduction of The Toki Row and JetBlue at The Key expands the arena's luxury offerings, complementing existing spaces like the acclaimed Crown Club. This upgrade is not just about aesthetics; it’s a commitment to creating an environment that caters to an increasingly diverse and discerning audience.
“2024 has been a record-breaking year for Barclays Center, and our investments are designed to maintain this momentum while ensuring we provide a world-class experience,” stated Shanon Ferguson, Chief Hospitality Officer at BSE Global. The enhancements are crafted with a fan-first philosophy, promising unique and engaging experiences that foster lasting connections among guests.
The Toki Row: A Tribute to Brooklyn's Heritage
The Toki Row is designed to echo the elegant charm of Brooklyn’s iconic brownstone homes. Limited to 192 guests, this exclusive club features luxurious details such as herringbone floors, velvet furnishings, and wainscot paneling, creating an intimate and upscale atmosphere. Additionally, the space showcases artworks by Brooklyn-based artist Adam Pendelton, enhancing the cultural experience.
Members can indulge in a full-service private bar with specialty cocktails made with Suntory Toki whisky, along with a curated selection of premium wines. The culinary offerings are equally impressive, featuring a gourmet selection that includes ceviche, pasta, and a carving station, all designed to enrich the membership experience.
John Alvarado, US Chief Brands Officer for Suntory Global Spirits, emphasized the significance of Toki Row, stating, “It pays homage to Brooklyn’s rich architectural heritage while offering an extraordinary and engaging environment within Barclays Center.”
JetBlue at The Key: A Modern Gathering Space
JetBlue at The Key brings a vibrant, modern twist to the premium club experience. With communal tables crafted from previous Brooklyn Nets City Edition courts and unique interactive games, this space is designed for fans of all ages. The club features the only beer on tap in the arena and a massive 44-foot media wall, providing a dynamic viewing experience for events.
Offering reserved seating for 252 guests, JetBlue at The Key is a perfect blend of luxury and community. Christopher Buckner, Vice President of Loyalty and Partnerships at JetBlue, noted the partnership's value: “This new space will give us additional opportunities to offer cardmembers enhanced experiences and benefits.”
All-Inclusive Membership Benefits
Both clubs provide yearlong membership benefits that include tickets to all Brooklyn Nets and New York Liberty games, as well as concerts and events at Barclays Center. Members will enjoy all-inclusive dining experiences with rotating menus, ensuring that every visit offers something new and exciting.
Future Developments
The renovation doesn’t stop with these clubs. Over the next five years, Barclays Center will undertake further improvements to enhance operations, including a new retractable seating system, upgraded food and beverage options, and a state-of-the-art sound system. All upgrades will occur without disrupting the arena's ongoing events.
Adam Stover, senior principal at Populous, highlighted the essence of the new spaces: “The Toki Row and JetBlue at The Key draw inspiration from Brooklyn, providing a sense of familiarity and community while offering members privacy and exclusivity.”
For more information about these premium offerings, visit barclayscenter.com/premium.
About BSE Global
BSE Global is the parent company of Barclays Center, the Brooklyn Nets, the New York Liberty, and the Long Island Nets. The organization is dedicated to delivering dynamic content and experiences through its programming, marketing, sales, and operations.
As Barclays Center continues to innovate and elevate the fan experience, The Toki Row and JetBlue at The Key stand as a testament to BSE Global’s commitment to creating unforgettable moments for every guest.
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