Sports Illustrated Launches “SI Beyond the Pitch” VIP Event Series Across Four World Cup Host Cities

NEW YORK, N.Y. — Sports Illustrated is expanding its presence in live entertainment with the launch of SI Beyond the Pitch, a first-of-its-kind, four-city VIP event series designed to celebrate the world’s biggest soccer tournament on American soil.

Produced in partnership with Sports Illustrated, Medium Rare, and Authentic Live, the premium event series will take place in Los Angeles, Dallas, Miami, and New York City, bringing together world-class music performances, celebrity appearances, immersive activations, and exclusive hospitality experiences.

The series marks Sports Illustrated’s most ambitious move into live events to date, capitalizing on the global attention surrounding the 2026 World Cup and creating what organizers describe as the ultimate fusion of sports, entertainment, and culture.

“SI has firmly established itself as the place to be on sports’ biggest weekends,” said Matt Goldstein. “Whether it’s Travis Kelce and Justin Bieber or the next generation of athletes and icons, the guest list reads like a who’s who of sports and culture. That’s what we build toward every time.”

Star-Studded Lineup Across Four Cities

The series kicks off on June 12 at the historic Hollywood Palladium in Los Angeles, where Grammy-winning rapper Nelly will headline an evening presented by Lenovo.

On June 20, SI Beyond the Pitch heads to Dallas and SILO, where internationally renowned DJ and producer Gordo will take center stage.

The party then moves to Miami on June 26 at DAER Nightclub, featuring a headline performance by electronic music duo The Chainsmokers.

The series concludes in New York on July 18 at the iconic Cipriani Wall Street, where hip-hop legend 50 Cent and superstar DJ Diplo will headline championship weekend festivities.

Additional performers and special guests are expected to be announced in the coming weeks.

Building on the Success of SI The Party

The announcement follows the success of SI The Party during Big Game Weekend 2026, which attracted thousands of attendees and a celebrity guest list featuring Justin Bieber, Hailey Bieber, Travis Scott, Travis Kelce, George Kittle, Jon Hamm, Ciara, and Russell Wilson.

Organizers believe SI Beyond the Pitch will further establish Sports Illustrated as a premier destination for fans seeking more than just a sporting event.

“This isn’t just a tournament; it’s the most significant sporting event of a generation to hit American soil,” said Joe Silberzweig. “We are leaning into that energy to introduce the most high-octane nightlife experiences the global soccer community has ever seen