UFL partners with Credit One Bank

ARLINGTON, Texas — The United Football League (UFL) has announced a major partnership with Credit One Bank, naming the financial institution the presenting partner of the league’s championship game, officially branded as the 2026 United Bowl presented by Credit One Bank.

The championship showdown is scheduled for Saturday, June 13, at Audi Field, with live coverage on ABC beginning at 3 p.m. ET. The game will feature the UFL’s top two teams battling for the league title in what officials are calling the culmination of the league’s most successful season to date.

Adding to the excitement, Grammy Award-winning rapper, entrepreneur, actor, and entertainment icon 50 Cent will headline the halftime show, giving fans a championship experience that blends professional football with major entertainment.

The partnership represents another significant investment by Credit One Bank in the sports and entertainment landscape. As presenting partner, the company will receive prominent branding throughout the event, including logo placement on player helmets, fan merchandise, stadium signage, social media content, and during the United Bowl Trophy Celebration.

Credit One Bank will also use the championship stage to launch its new “Friends with Benefits” advertising campaign featuring basketball legend Shaquille O’Neal. The campaign promotes the Credit One Bank X5 Visa Signature Card, which offers cardholders 5% cash-back rewards on select everyday purchases, including gas, groceries, and internet services.

“Credit One Bank has established itself as one of the premier partners in sports and entertainment, and we are thrilled to welcome them as presenting partner of the 2026 United Bowl,” said UFL President and CEO Russ Brandon. “This championship game is the culmination of the best UFL season yet and we are excited that Credit One Bank sees the value in partnering to take advantage of the visibility and upward trajectory of our league.”