UCF Women's Basketball Team Becomes First NCAA Team to Sign NIL Deal
College sports are seeing new beginnings with the NIL deal. The new deal has opened up opportunities to college students. The name, image and likeness rule has been official for the past five days.
The women's basketball team at UCF seen the benefits of the new rules. Players on the team have agreed to a deal with College Hunks. College Hunks Hauling Junk and Moving is the first company to sponsor a whole team. “We’re really excited. It’s something new, and we don’t really know where it’s going to go, and we’re just getting our foot in the door,” UCF graduate senior Masseny Kaba said Tuesday. “Hopefully, we can grow from this opportunity and get more endorsements if those opportunities are given to us."
The team is the first full squad to have entered into a sponsorship deal. Most of the sponsorship deals so far have been personally between companies and certain students. In a statement College Hunks Founder let it be known how proud of the sponsorship he is.
"As a former college basketball player and father of three daughters, this is such an honor for our organization to be able to support these outstanding female athletes and teammates who work so hard at their craft," College Hunks co-founder Nick Friedman said.
Masseny Kaba said the initial deal would pay each player $500 to promote the company on social media. The contract is a one year renewable contract and leaves the players room to make commission.