The Carter VI is less than 24 hours away from its debut, but The Day has arrived.

In advance of his highly anticipated album Tha Carter VI, ESPN has unveiled its NBA Finals marketing and creative promotions featuring GRAMMY-winning rapper Lil Wayne's hit The Days.  The song will air across ESPN platforms starting now, with broadcast extensions beginning during Game 1 between the Oklahoma City Thunder and the Indiana Pacers.

ESPN is the first brand to promote The Carter VI, which officially releases on Friday, June 6.

Throughout the NBA Playoffs, ESPN has partnered with Lil Wayne, featuring his tracks I Am Not a Human Being, Uproar, and a remixed version of Glory in its brand promotions.

The NBA Finals kick off on Thursday, June 5, exclusively on ABC.