Lions bring in new program for fans who love pets
The Detroit Lions have decided to welcome a new community program to bond with fans. The program is called The Pride Unleashed, which will allow fans and their dogs to enjoy community events throughout the season.
“We couldn’t be more excited to launch The Pride Unleashed,” said Detroit Lions Senior Vice President, Marketing and Brand Emily Griffin. “This community will bring together Lions fans who share a passion for their pups and their team. We know pets are part of the family and now they can be a part of the fan experience as well.”
There will be two different types of memberships that fans will be able to purchase. free membership and premium membership. The Pride Unleashed free membership includes a customized membership certificate, The Pride Unleashed decal sticker, entry into member-only sweepstakes and an invitation to an exclusive members-only event each year.
The premium membership is $45 for the season and includes a leash, collar and aluminum dog tag, a rope disk toy, The Pride Unleashed decal sticker, entry into member-only sweepstakes and an invitation to two exclusive members-only events per calendar year.
For more information on this program, fans can go to www.ThePrideUnleashed.com.