Katy Perry will premiere her latest music video during the National Championship
Having fans in the stands and a mini concert performance feels like some type of normal life when it comes to sports, especially on the biggest stage for college football during the pandemic..Going into the new year,uncertain about who will play in the National title game, Katy Perry will have a seat and a surprise at the big game. Perry, who is a huge fan of college football will showcase her latest video "When I am Gone."
This is the first time that ESPN and a music artist premiere a music video during the National Championship game live,. The National Championship is the perfect stage to infuse breakthrough music into our broadcast,” said Laura Gentile, Executive Vice President, Commercial Marketing, Disney Networks & ESPN. “Collaborating with world-renowned artists Alesso and Katy Perry to create a big-time halftime experience for fans will only add to this cultural moment.”
"We are so excited for Alesso and Katy Perry's music video to premiere in a first of its kind campaign with ESPN,” said Gabriela Henriques, Director Creative Sync & Sports Marketing at CMG. “This is a stellar example of the synergy between music and sports, and how intertwined they are in today's culture. There isn’t a better event than halftime of the College Football National Championship to debut a song like “When I’m Gone.””“