ESPN will partner up with Caesars Entertainment and Draft Kings in New Deal
New York- ESPN has reached two separate contract deals with Caesars Entertainment and Draft Kings.
With the new deal, ESPN will build its relationship with Caesars Entertainment, connect fans to sportsbooks from Draft Kings and Caesars Entertainment betting partner William Hill, and become the exclusive daily fantasy sports provider and co-exclusive sportsbook link-out provider. The new deal will be a game changer for all three sides, as they build their platforms up in sports betting.
“Our new agreements with Caesars and DraftKings collectively represent the next significant milestone for ESPN to diversify our exposure and deepen our commitment in the sports betting space,” said Mike Morrison, Vice President of Business Development & Innovation, ESPN. “We began growing the experience through content, followed by odds utilizing William Hill’s sports betting data and a new state-of-the-art studio facility in Las Vegas through our deal with Caesars, and now with the addition of DraftKings, we are bringing together the sports media leader with two of the top brands and best products in the segment.”
“We are very excited to be expanding our relationship with ESPN to include deeper integration of both our sports betting and daily fantasy sports offerings across their platforms,” said Jason Robins, Co-Founder, Chairman and Chief Executive Officer of DraftKings. “ESPN’s reach amongst sports fans is unparalleled, and the start of NFL is the perfect time for DraftKings to be launching this integration.”