CBS Sports and HBCU ALL Stars LLC have partnered up to air an HBCU All-Star Game next year
New York- During Final Four weekend, CBS Sports will broadcast an HBCU All-Star game, which will showcase all of the best HBCU's players in the country next year.
CBS Sports have signed a deal to partner up with HBCU All Stars LLC, which will promote black athletes, as well as historical colleges. The All Star Game will be played the Sunday of the Final Four weekend and CBS will broadcast the game.
“At CBS Sports, we share ViacomCBS’ strong belief that diversity, equity and inclusion are integral to creating meaningful change and opportunities for our employees,” said Sean McManus, Chairman, CBS Sports. “We are proud to partner with Coach Williams, HBCU All-Stars LLC and HBCUs across the country to support the next generation of leaders and we are excited to provide a national platform for this All-Star game to celebrate and honor the rich history, tradition and contributions of HBCUs to the sport of college basketball.”
“We are excited about the opportunity to showcase HBCU student-athletes and coaches on a national stage during college basketball’s biggest weekend,” said CEO of All Star LLC Travis Williams. “
This historic endeavor with CBS Sports will raise national awareness of our prestigious HBCUs and our long legacy of academic and athletic achievement. This is far more than a game; it will include the entire HBCU cultural experience. As a Black-owned sports marketing company, it is a true blessing to be in a position to amplify the Black history and excellence that has too often been overlooked. New Orleans is the perfect location for this inaugural event and we look forward to a bright future in the years to come.”
The week leading up to the All Star Game, will be filled with activities and community events that showcases the essences of HBCU's.