CBS has partnered up with Nickelodeon during Wild Card weekend
Los Angeles- CBS and Nickelodeon will come together January 10 for a fun filled day promoting family fun.
For the first time ever, the NFL will have a day designated as a Nickelodeon theme. Broadcasters will be talking football on Nickelodeon's platform, slime may be involved, and many different surprises will be televised.
“This is a first of its kind presentation for the NFL together with Nickelodeon, and we are very excited to create a unique telecast that will maximize the co-viewing appeal for kids and families, while maintaining the integrity of the game and its traditions,” said Sean McManus, Chairman, CBS Sports. “Partnering with Nickelodeon to showcase the NFL Playoffs is a great opportunity to highlight the power, depth and reach of ViacomCBS, as we continue to unlock the true potential of our merged company with the first of many opportunities between CBS Sports and our ViacomCBS family.”
“Our game plan is to make sure the NFL Wild Card Game on Nickelodeon definitely lives up to its name by infusing the telecast with Nick’s sensibility of surprise and fun at almost every turn,” said Brian Robbins, President of ViacomCBS Kids & Family Entertainment. “We’re incredibly proud to team up with CBS Sports and the NFL to elevate the thrill of this game for kids and families to enjoy together.”
During the halftime show, Nickelodeon will show a sneak peak of Kamp Koral: Spongebob's Under years. It will debut next summer on ViacomCBS new streaming service Paramount+ and Nickelodeon.