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  • Writer's pictureFagothethird Franklin

Alicia Keys and the NFL launch fund to help out Black Owned Businesses

New York- Award Grammy winner singer Alicia Keys and the NFL have started a one billion dollar fund to help Black Owned Businesses.

Alicia felt the need to bring more awareness to equality with using her platform, as well as help Black Owned Businesses out. "We are already seeing the blatant injustices that are going on around us," Keys told Billboard Magazine. "As an artist, I’m always thinking about how can I use my platform to further racial equity. This fund is one of the answers and our goal is to empower Black America through investing in Black businesses, Black investors, institutions, entrepreneurs, schools and banks in a way to create sustainable solutions."

The NFL wanted to include more ways with bridging the gaps of equality and so they have invested time and money to bring more awareness to what is going on around the world. NFL Commissioner Roger Goodell wanted to let the African American community know that he and others are trying to change the dynamic of the world and bring together unity instead of division.

"The initial goal of $1 billion is to ensure a substantial commitment," Keys told Billboard magazine. "Even with that it does not come close to closing the economic gap. The next steps are to reach out to different industries to invite them to invest in racial justice and create a multi-billion dollar endowment across business sectors."

There have been many protests, people wearing shirts and masks, and vision of change. Change cannot happen with just words, but action and Alicia is making sure that the voices are heard and change can happen.

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