NE-YO NAMED HALFTIME PERFORMER OF THE 2024 DR PEPPER BIG 12 FOOTBALL CHAMPIONSHIP

The Big 12 Conference announced Wednesday that three-time Grammy award-winning hitmaker NE-YO will perform at halftime of the 2024 Dr Pepper Big 12 Championship on Saturday, Dec. 7 at AT&T Stadium in Arlington, Texas.   At NE-YO's performance, the marching bands of both participating programs are expected to participate as the Big 12 Conference balances tradition with innovation. With over 23 billion streams across his entire music catalog, NE-YO has cemented himself as one of the biggest artists of all time, earning three GRAMMY awards, earning two No. 1 albums on the Billboard 200 and generating over three billion streams as a solo artist.

NE-YO's impact on the music industry extends beyond his accolades, as he has written and produced songs for some of the biggest names in music, including Beyoncé, Rihanna, and Usher. His unique blend of R&B, pop, and hip-hop has influenced a generation of artists and shaped the sound of mainstream music. NE-YO's ability to craft timeless hits has made him a staple in the industry and a beloved figure among fans worldwide.