Dolphins and Lexus partners together
The Miami Dolphins and Lexus (the luxury car brand) have announced a new venture together.
Lexus will be the official luxury vehicle of the Miami Dolphins and Hard Rock Stadium. The
brand will also help impact the community of Miami through support of the Dolphins Challenge
The campaign is one of the many charities the Dolphins have to help out the community.
"We are excited about our partnership with Lexus, a brand that has set the standard for luxury
and first-class experiences throughout South Florida," said Jeremy Walls, senior vice president,
chief revenue officer of Miami Dolphins and Hard Rock Stadium. "Lexus is a legacy brand, and
we look forward to engaging our shared fans and broadening our community impact in authentic and exciting ways."
As the official luxury vehicle of the Miami Dolphins and Hard Rock Stadium, Lexus will have a
branding presence at all stadium events and will have a custom content series. In addition, fans
will be able to experience the newly named Lexus North Sideline Club designed by the award-
winning Rockwell Group. Located between the 30-yard lines on the north side, this unique
space offers wider, padded seats for fans and an air-conditioned club.
Lexus will play a key role in driving support for the Dolphins Challenge Cancer (DCC). The
Miami Dolphins have pledged $75 million from the DCC to fund innovative cancer research at
the University of Miami's Sylvester Comprehensive Cancer Center, the largest known
philanthropic pledge in sports. To help with the fight against cancer, Lexus North Sideline Club
Members will receive one complimentary registration to participate in the DCC courtesy of
Lexus to DCC XII on Saturday, February 26, 202