WWE partners with beauty brand

On Thursday, it was announced that the WWE and Maybelline was partnering up for the first time ever. This is the first time that the organization and a cosmetic brand have partnered up.

“WWE is excited to collaborate with Maybelline, a partner that not only leads the beauty industry but also shares our vision for highlighting amazing individuals across the roster," said Brit Santypal, Senior Vice President of Partnership Marketing, TKO.

In te next few days, the WWE will be holding Evolution, which is an event for an all-women's wrestling program. If you are tuning into the event, you will see the beauty brand logo on the mat. "Maybelline continues to lead the way by moving at the speed of culture — connecting beauty with entertainment in bold, inclusive, and unexpected ways,” said Delphine Hernoux, CEO, Beauty Co-Lab. “At Beauty Co-Lab, we’re proud to have helped shape this milestone partnership with WWE, which reflects the kind of innovative thinking that keeps the brand ahead of the curve