Washington has a unique and new partnership with sports betting
The Washington Football Team has a new partnership and it’s the first of its kind in the NFL.
Washington has joined the American Gaming Association’s (AGA) “Have A Game Plan” public service campaign, making it the first NFL team to partner with the AGA to promote responsible sports betting.
The Team will have “Have A Game Plan” in-stadium activations, sponsored content on washingtonfootball.com, and campaign promotion on the team’s preseason broadcasts for both TV and radio.
“With legal sports betting now permitted across our region, we are ensuring responsible gaming serves as a foundation for how we engage in this exciting commercial market,” said Washington Football Team’s Chief Partnership Officer Scott Shepherd. “We’re not only proud to partner with the AGA, the architect of Have A Game Plan, but also proud to lead by educating fans as they enjoy football in an engaging, new way.”
“Getting sports betting right is a shared responsibility for everyone involved,” said AGA Senior Vice President Casey Clark. “The Washington Football Team’s partnership demonstrates their leadership and commitment to making responsibility core to their sports betting strategy. Today’s announcement puts Have A Game Plan in front of more fans and is a step further in building a responsible, sustainable legal market.”
Sports betting is now legal in 22 states and the District of Columbia. During the NFL season, six additional states are expected to launch.
The National Football League announced in April its first-ever U.S. sportsbook partnerships with Caesars Entertainment, DraftKings and FanDuel, becoming Official Sports Betting Partners of the NFL.