Unrivaled Launches Month-Long Bus Tour to Reveal Season Three Host Cities

The women’s professional basketball league is expanding its touring model through an extended partnership with Ally Financial.

Unrivaled is taking its season three announcements on the road.

The professional women’s basketball league launched “Unrivaled on Tour with Ally” on September 1, beginning a month-long, cross-country bus tour that will reveal the host cities for its 2027 season tour stops. The campaign will feature community events, special appearances and ticketing announcements as it travels through early October.

The expanded touring model is being presented in partnership with Ally Financial, Unrivaled’s founding partner. It will bring the league to fans in multiple cities while Unrivaled continues to play games at its home venue, Sephora Arena in Miami. The full season three schedule—including ticket information for Miami games—is expected to be announced this fall.

“We saw firsthand the incredible response from fans in Philadelphia and New York last season, and it made clear that there is an appetite for Unrivaled games in communities across the country,” Unrivaled Commissioner Micky Lawler said. “With Ally continuing alongside us as our founding partner, we’re excited to get back on the road, connect our players with even more fans, and bring the Unrivaled experience to more communities in season three.”

Building on sold-out games

The tour follows Unrivaled’s first regular-season games outside Miami, held during season two in Philadelphia and New York. Both events sold out. The Philadelphia games welcomed 21,490 fans and generated $1 million in ticket revenue, while the New York stop drew 18,261 fans and produced $1.1 million in ticket revenue.

That demand contributed to substantial year-over-year growth for the league, which reported selling 249% more tickets during season two and increasing ticket revenue by 204%.

Each stop on the new bus tour will reveal the host city’s season three game details and ticket-sale information. Unrivaled will also partner with local women’s sports bars and community organizations to hold announcement celebrations.

Those relationships will continue beyond the tour, with the participating organizations and venues becoming official Unrivaled watch-party partners for the season.

At select locations, fans will be able to order handcrafted Maker’s Mark cocktails, including the brand’s signature Unrivaled whisky sour. Maker’s Mark is the league’s official spirits partner.

Ally extends founding partnership

The tour comes as Unrivaled and Ally Financial announce a multiyear extension of their partnership.

Ally became Unrivaled’s first founding partner in July 2024, ahead of the league’s inaugural season. Under the extended agreement, the company will remain the front-of-jersey partner for every Unrivaled team. Ally will also present the bus tour and maintain a presence across the league’s digital platforms, social media and in-person fan experiences.

“Unrivaled has done a remarkable job delivering on the early vision that led Ally to commit as its founding partner,” said Andrea Brimmer, Ally’s chief marketing and public relations officer. “They consistently demonstrate a true understanding of the fans and an insatiable creativity in connecting with them, on top of the way they take care of the players.”

Brimmer described the tour-stop games and the bus tour used to reveal them as examples of the experiences the companies hope to create through their extended relationship.

Ally, which operates the country’s largest all-digital bank, has made women’s sports investment and media visibility significant parts of its marketing strategy. The financial services company reported $200 billion in assets and 9.6 million customers as of June 30, 2026.

Taking Unrivaled to more communities

Co-founded by basketball stars Breanna Stewart and Napheesa Collier, Unrivaled debuted in 2025 with a player-first business model that offers participating athletes opportunities to hold equity in the league.

Its games feature a compressed, full-court 3-on-3 format, with leading women’s basketball players competing across eight clubs. The season three tour is intended to expand the league’s reach while maintaining its Miami home base.

Fans can follow the bus tour and receive host-city, schedule and ticket updates at unrivaled.basketball/tours and through Unrivaled’s social media channels.