Sundance event highlights the legacy of Rachel Strauss

A famous Sundance destination, Kemo Sabe on Main Street, hosted a red-carpet event honoring Rachel Strauss, aka The PBM Princess, a leading health care advocate. The evening featured a screening of her impactful documentary Side Effects May Include, which sheds light on the hidden costs of prescription drugs.

The event was attended by celebrities including Brandi Glanville, Jon Gosselin, Meredith Marks, and Tom Welling, who have both depended on Strauss for health advice. As a strategist, she works to demystify the U.S. health care system and help people maximize their benefits.

A VIP screening was also held, as well as leather straps branded by NY Times bestselling author Allie Kingsley for Kemo Sabe's cowboy hats. Strauss's mission to improve health care was made possible by partners such as US Beacon, Evergreen Benefits, and Sunstone Health.

Rachel Strauss has over 20 years of experience in healthcare strategy and pharmacy benefits.

She helps organizations and lawmakers create transparent, effective pharmacy programs as founder of PBM Princess, LLC. Offering practical solutions to complex healthcare topics, she is known for making complex topics accessible. A powerful film exposing the truth about America's pharmacy benefit system, Side Effects May Include. Using personal stories and expert insights, it highlights issues of pricing, coverage, and access to medication, aiming to spark a national conversation.