ESPN makes a deal with NFL Network

It was only a matter of time before ESPN decided that they would want either a piece or a merger with NFL Network. Today, it was announced that NFL Network would merge with ESPN, but the NFL would get a 10% equity stake with ESPN.

Today’s announcement paves the way for the world's leading sports media brand and America’s most popular sport to deliver an even more compelling experience for NFL fans, in a way that only ESPN and Disney can,” said Robert A. Iger, Chief Executive Officer of The Walt Disney Company. “Commissioner Goodell and the NFL have built outstanding media assets, and these transactions will add to consumer choice, provide viewers with even greater convenience and quality, and expand the breadth and value proposition of Disney’s streaming ecosystem."

“Since its launch in 2003, NFL Network has provided millions of fans unprecedented access to the sport they love,” said NFL Commissioner Roger Goodell. “Whether it was debuting Thursday Night Football, televising the Combine, or telling incredible football stories through original shows and breaking news, NFL Network has delivered. The Network’s sale to ESPN will build on this remarkable legacy, providing more NFL football for more fans in new and innovative ways.”

From a consumer's point of view, ESPN felt like their audience would benefit from the deal, give their audience more exclusive content from the brand.