Budweiser pulled from Super Bowl AD lineup
Tampa- During Super Bowl 55, there will not be a Budweiser AD.
For the first time in 37 years, Anheuser Busch has decided to drop their Budweiser AD for Super Bowl and use that money that they were going to spend on AD slots to help out the AD Council. The AD Council is using their presence and voice to bring awareness to people around the globe to take the COVID-19 vaccine, because it is safe and will protect you.
“We know the resources that go behind investment in a game-day unit are significant,” said Monica Rustgi, vice president of marketing at Budweiser.
Since the pandemic and various restrictions with COVID-19 protocol, many events have decided to either do a virtual event or cancel the events. Anheuser did not feel like it was going to be a good marketing strategy because many parties and events will only have more of a gathering settling than a huge attendance.
“With Super Bowl parties either scaled way down or just cancelled, it probably makes sense to sit this one out at this cost” for certain marketing categories, says Brian Sheehan, a professor of advertising at Syracuse University’s SI Newhouse School of Public Communications.
Budweiser will not run any Super Bowl Ads, but will release a 90 second ad about unity during the rough times that the globe is experiencing.