NFL is looking for new sponsor for Super Bowl Halftime Show after Pepsi decided to opt out

After breaking history for a Super Bowl Halftime Show this year, the NFL is now looking for a sponsor, who will pay $40-50 M and will bring more content and creativity to the big stage. Instead of a 12 minute concert, the NFL wants to make it more bang for its buck with extending the mini-concert to more minutes.. Pepsi has been the Super Bowl Halftime Show sponsor for 10 years, so it will be very interesting to see who will become the headliner sponsor for this big time company. There have been some names thrown out there like Amazon and Verizon who may have some interest, but nothing has been put in stone.