All Elite Wrestling and Vita Coco secure a partnership together

All Elite Wrestling and Vita Coco announced a new partnership this week that will make Vita Coco the official hydration partner of AEW Double or Nothing, set for Sunday, May 24, at Louis Armstrong Stadium in Queens, New York.

The highly anticipated event will air live on pay-per-view and stream on HBO Max pay-per-view, bringing one of AEW’s signature events to wrestling fans around the world.

As part of the collaboration, Vita Coco will sponsor a featured match during the AEW Double or Nothing: Buy In preshow, which will stream live on YouTube and HBO Max ahead of the main card. The partnership is designed to celebrate AEW’s energetic fanbase while spotlighting Vita Coco’s focus on hydration and performance.

Fans attending the event in person will also get the opportunity to sample Vita Coco products at the venue, with beverages available for purchase throughout the evening at concession stands inside Louis Armstrong Stadium. AEW talent are also scheduled to make special appearances at the Vita Coco booth located on the concourse during the event.

Vita Coco highlighted its hydration benefits as part of the announcement, noting that its Original Coconut Water contains 3.5 times the electrolytes of the leading sports drink per 500ml serving. The company says the partnership aligns with the energy, endurance and intensity associated with AEW events and performers.

Founded in 2019 by Tony Khan, AEW has quickly become one of the top professional wrestling promotions in the world, hosting more than 100 live events annually while expanding its television and streaming presence through TBS, TNT and HBO Max.

Meanwhile, Vita Coco continues to grow as one of the leading coconut water brands in the United States. The company, co-founded by Michael Kirban and Ira Liran, has built its brand around healthier beverage options and functional hydration products.

The partnership brings together two brands centered around high energy and passionate fan engagement, adding another layer of entertainment and fan interaction to one of AEW’s marquee events of the year.